DE | 1989 BY THE NUMBERS

6,000 

889,000

18,300,000,000+

​

6,500,000+

Average size of press release distribution(Media Contacts) list across various categories: Beauty, Business/Entrepreneurship, Entertainment/Music, Fashion & Lifestyle

Average number of Instagram followers of Influencers collaborated with

​

Total number of digital media impressions earned

​

Total number of print newspaper & magazine readers reached

 CASE STUDIES 

RUE107

CHALLENGE

The Black-Owned NYC based women's clothing line, needed to harness all the buzz surrounding the brand for more impactful timely features and press coverage.

​

SOLUTION

Storytelling and strategic planning. DE got to work crafting the RUE107 and Founder Marie Jean-Baptiste’s story. Along with planning ahead of key launches and events like the launch of RUE107’s Athleisure Line and RUE 107’s first time at ESSSENCEFEST.

SERVICES USED

Media Relations

Media Kit Makeover

Press Release Writing & Distribution

Blogger Outreach & Program Management

Social Media Strategy-Consulting

RESULTS

- Founder Story featured in 

* WSJ

* ESSENCE

* HERAGENDA

* BAUCE

* OFFICIAL BLACK WALL STREET

- Sold out at ESSENCE FEST

- Press surrounding new launch the week of the launch

*HELLO BEAUTIFUL

*Madame Noire

*TheCurvyFashionista

HOLY FAYA

CHALLENGE

Brooklyn based, Paris bred 3D Luxury Jewelry brand needed to bring attention to their latest collection & video “The Black Crook”, created and directed by the duo behind the brand featuring French Rapper KillAson.

​

SOLUTION

Why not have an event! DE worked with the Holy Faya crew to execute the Pre-Screening of The Black Crook, with the customs featured in the video and latest collection displayed during the event.

SERVICES USED

Press Release Writing & Distribution

Event Planning & Promo

Press & Blogger Outreach

RESULTS

- 17k+ views on YouTube & Vimeo

- Pre & Post event coverage on over 10 outlets including:

* The New York Times

* The Fader

* Fashion Times

- Consistent coverage since partnering in 2015

- More than 50% social audience growth

RUBY LINKER

 CHALLENGE

California based women's novelty clothing line, needed to effectively tap into growing industry of curvy and bold women's clothing while growing their social social media footprint 

​

SOLUTION

The Ruby Linker Style Challenge was born! 

​

​

SERVICES USED

Press Release Writing & Distribution

Blogger Outreach & Program Management

Social Media Strategy-Consulting

Sponsorship(Giftbag inclusion) 

RESULTS

- 10+ Styled social media posts by known Social Media Influencers, in 1 month garnering 100K+ impressions

- Mentions & Features on:

* Ready To Stare

* The Curvy Fashionista

* With Wonder & Whimsy

​

- 100%+ Instagram follower growth since partnering with DE

 REVIEWS 

"DE 1989 provides an amazing hands-on experience tailored to the needs of their clients --- five stars."

- aNDREA PITTER, FoundeR AT Pantora Inc 

​

"I'm amazed by this generation of young women who are utilizing their entrepreneurial skills to create businesses that are destined to change the game! Keep your eyes on DE|1989 . They are a game changer!"

                                                       - Z Founder AT Z Malan Headpieces

​

"Since starting to work with Edgina and her team at DE|1989, we have seen a significant increase in our brand awareness online in just a few short months!  They have helped us identify new opportunities in our target market which has led to new collaborations for our company.  DE|1989 have truly become an integral part of our team thanks to their creativity, professionalism and results-driven strategies."​

                                                      - Vivian Sayward Founder AT Vivacity Sportswear