DE|1989 Update: Nike's Uprising Designed by Ruth Jean-Marie Sells Out in 4 Days
The Haitian Revolution Inspired shoe designed for Nike by client Ruth Jean-Marie of the August Project sold out in 4 days!
The Haitian Community showed their support not just in likes and comments but purchases.
Prior to the November 1st launch DE distributed a press release targeting fashion, and Haitian culture writers, social media influencers. The day of the launch a reminder and follow-up pitches went out including never before seen photos of the shoe. The results? The story was picked up by 5 different outlets and garnered countless reposts on social media.
Screenshots coming soon!
Strong community engagement and tapping into folks who are influential offline truly works, go figure :).