Founder & CEO Marie Jean-Baptiste talks inspiration & journey to introducing activewear. Necole Kane Fitness Competitor, Founder & Editor of xoNecole serves as Brand Ambassador
Necole Kane Fitness Competitor & Founder of xoNecole(center) in the Kane racerback sports bra and Kenzie lined mesh leggings, with models in the RUE107 Tanzania print.
“I love what RUE107 stands for. It aims to represent and create styles for women of all sizes and I love that because Rue107 recognizes that each and every journey is not a one size fit all. I love the very vibrant patterns of the collection which make it very stylish and eye catching. My favorite part of the shoot was the GIRL POWER we had going on! I had an amazing time shooting with all the girls as we took to the desert and got in formation.”
New York, NY May 3rd, 2017 - Now women everywhere can make a statement while they sweat! RUE107, known for fun, bold, statement making, size inclusive clothing adds active wear line featuring original prints.
The line ranging from $49 to $89, available in sizes XS to 3XL will be available for pre-order on RUE107.COM thisFriday, May 5th.
When asked why the move into activewear Marie Jean-Baptiste Founder & CEO of RUE107 answered “The concept behind adding Active Wear to Rue107's product line is tied to our core principle of making a statement while developing into your best self. Over the past two years since our showroom has been open, we’ve had rich conversations with our customers about fitness, body image, and overall well-being. There was one common thread, they want to ‘feel great at any size.’ The pieces can be mixed with ready to wear pieces for an evening out with friends or simply running errands before hitting the gym. Their workout clothing has to give them a bit more than just a workout session.”
Official Launch & Pre-Order Date Friday 5/5
Sizes XS - 3XL
Price range $49 - $89
View photos of the entire collection and images from the campaign here.
This introductory line features two Rue107 original prints, Tanzania and splash. Tanzania is an African-inspired print. It is bold and unapologetic, like the rest of the RUE107 prints. The Splash print features yellow and green paintbrush strokes. The line includes leggings, a one-piece backless bodysuit, and sports bras in both prints. New pieces will be introduced monthly.
In addition to designing and conceptualizing collections New York City, all RUE107 garments are made sustainably and responsibly in local factories throughout the New York City area.
A New York based statement-making clothing and swimwear contemporary brand for women who want to express their unique personality through their wardrobe. Founded in 2011 by designer Marie Jean-Baptiste, the brand draws inspiration from the cultural melting pot that is NYC and Jean-Baptiste's Haitian heritage. RUE107 has been featured on Fashion Bomb Daily, BuzzFeed, Essence, Refinery29, Huffington Post amongst other popular outlets. Jean-Baptiste has been quoted in the New York Times and Teen Vogue, featured Wall Street Journal, and HerAgenda amongst other outlets. Visit RUE107.com for more. Stay Connected and follow @RUE107 on Instagram, Twitter, and Facebook.
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